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Increase customer connection with branding video

By | Branding, Uncategorized | No Comments

Why branding video

A branding video is a great way to help you increase customer connection.

Your brand is your identity, it communicates what you stand for, how you interact with clients.  Video is the most powerful online tool available to help you get your brand message across.

The branding video was used on the client website and social media platform.  It also received the most engagement on my personal social media platforms such as Facebook and Instagram.  A post by a colleague on LinkedIn received engagement from highly influential profiles and was also shared on their social media platforms.  This is the sign of a successful braiding video campaign.

Case study

The branding video was produced for Redlands City Council, and the launch of their new brand, Redlands Coast.  I had the pleasure of exploring and filming the many stunning locations, local business and hidden treasures.  This branding video is part of a campaign designed to showcase how this coast  influences local residents, business owners and tourists. The emphasis was on work, enjoyment and discovery.

From a videographer perspective this was an incredible production.  It spanned over 3 months, starting with pre production meetings and location scouting.  Filming was mostly outdoors and as much as possible I filmed under optimum conditions, however blue sunny skies are not always possible.

To produce this video, engagement with Redlands City Council, Paul Lewin Photography and Amanda from Velocity Media was crucial.  Together the story was developed, locations for filming established and coordination of talent organised.

Collaboration with:

Client – Redland City Council

news.redland.qld.gov.au/2018/06/redlands-coast-a-brand-new-identity/

Production/Director/Drone operator – paul lewin photography

paullewinphotography.com.au

Director/Videography/Drone/Editing by Gabriel Kaszab

Studio78 studio78.com.au

StoryTelling/Scripting – Amanda Jesnoewski /Velocity Media

www.velocitymedia.com.au

Music – Mark Fulcher kuyahowler.com

Filming equipment used

-RED Raven

-Sony A7s2

-Canon 1dx Mk2

-DJI Mavic Air

Lenses Canon L series:

-16-35 F2.8,

-35mm, 24-70,

-100mm Macro,

-70-200 F2.8

Event video production

By | Event | No Comments

Event video production

This is an example of an event video production filmed by one cinematographer, half day shoot and producing a 2 minute highlight video.

Event video production by: Studio78

Client: IronbarkMarketing

Event: UnearthedAcceleratorProgram

Venue: River City Labs

Brief: The brief was to capture the event in full, focusing on the atmosphere, the mentors, the start ups socialising, presentations and individual interviews.  The final highlight video to be 2 minutes, incorporating all elements of the event as well as marketing material such as logos.  The video can be used on the company website, social media such as Facebook, LinkedIn, Youtube, Vimeo and email marketing.

I love filming events where the atmosphere is buzzing, great presentations, drinks and canapés, all making for good filming.  I filmed separate interviews too which will enable me to edit further videos later, which is really beneficial for marketing material in the long term. The startups at the Unearthed Accelerator Program were excited to be given the opportunity to bring their ideas to life with the help of the mentors.

For such events I like to be able to react quickly and therefore use light equipment to film.  My preferred camera is the Sony A7s2, it is small, light, versatile in challenging lighting situations and has beautiful image reproduction.  I use a series of Canon lenses as well as a combination of glidecam stabiliser, monopod or even hand held to enable me to get dynamic footage.

About Unearthed

Accelerating the growth of technology startups in the energy and resources sector.
Seed funding. Expertise. Access. Best mentors in the industry.
Unearthed part of making $1 trillion economic impact on the energy and resources sector with disruptive technologies.

Benefits of producing videos for your next event:

  • Reach those people that could not make it to the event by uploading the video to your website
  • Increase your brand presence on social media
  • Share the event video in your email marketing campaign
  • Use the video to promote the next event

For stress free event video production, please contact me for your upcoming event.

Emotions

By | Event, Uncategorized | No Comments

For me, it is all about emotions, no matter what the event or the occasion may be.  This is why I was drawn to filming weddings in the first place.

It was a pleasure to film Martin and Angela’s wedding in Melbourne, and I am grateful for their trust in me to capture their special day.

 

Client: Martin & Angela

Brief: capture most important aspects of the day

Ceremony: St Haralambos Greek Church

Reception: Abbotsford Convent

 

Technical Specs
Cameras – Sony A7sII – Slog3
Lenses – Canon 16-35 f2.8, Canon 100mm f2.8
Stabilisers – Glydecam HD 4000, Hand Held

If you are looking for a cinematographer that focuses on storytelling and emotions to convey a message, please get in touch with me:

 

Cinema Ad – Sunday Salsa Seduction

By | Branding, TVC, Uncategorized | No Comments

Get more exposure for your business with local cinema advertising.

By advertising at the local cinema you have the opportunity to grow awareness of your business in the local community.

Cinema advertising for Sunday Salsa Seduction, a weekly event held at Jade Buddha Brisbane.
Client: Jade Buddha & Sunday Salsa Seduction
Brief: Showcase the energy and fun social atmosphere
Cinematography: Studio78
Editing: Studio78
Music: Chukale
Branding: Helen B Creative
Who should look at producing a cinema advertising?
New business looking to create brand awareness
Established businesses that are looking to increase brand awareness

What is the process for producing a branding video?
– Organise a free 30 minute consultation with Studio78 and Velocity Media to determine outcomes and scripting
– Studio78 will produce a proposal for producing the video, including key messages, film locations, general story line
– Organise a film day which can take place on site as well as multiple locations
– Time for Studio78 to edit the footage, select background track and provide you with the 1st Draft
– Once you have approved the final draft, time to upload the video to your website, social media and email marketing campaign

Contact
E: gabriel@studio78.com.au
M: 0414 989 545
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Studio78 provides video production services for all industries
CINEMA ADVERTISING / BRANDING VIDEO